How Armstrong Health Leveraged UGC Videos to Drive Sales for Their Food Intolerance Test
Boosting credibility, engagement, and conversion rates through authentic customer storytelling.
23%
Increase in Website Interactions
32%
Growth in Social Media Shares
17%
Conversion Rate from UGC Videos
The Brand
The Brand
Armstrong Health, a leader in personalised health solutions, offers innovative diagnostic tools to help individuals better understand their health. Their Food Intolerance Test is a sophisticated tool designed to identify specific food sensitivities. To establish credibility and expand their reach, Armstrong Health incorporated User-Generated Content (UGC) videos in their marketing strategy, showcasing the genuine experiences of satisfied customers.
The Challenge
The Challenge
Despite the growing interest in health diagnostics, Armstrong Health faced key challenges in building a solid market presence. These challenges included:
-
Establishing trust in a competitive market with well-established players.
-
Demonstrating the effectiveness and reliability of the Food Intolerance Test.
-
Achieving broad reach while maintaining a personalised connection with potential customers.
Our Solution
Our Solution
Understanding the power of social proof, Armstrong Health collaborated with a specialised UGC agency to drive engagement and build trust. Their strategy focused on encouraging customers to share their experiences using the Food Intolerance Test through video testimonials and vlogs, highlighting how the test helped them identify and manage food sensitivities.
-
UGC Video Campaign: Partnered with a UGC agency to collect authentic video testimonials, sharing real-life stories of customers’ journeys with the Food Intolerance Test. These videos showcased customer experiences and demonstrated the tangible benefits of the test.
-
Social Media Strategy: The UGC videos were strategically promoted across Armstrong Health’s social media channels, leveraging organic and paid reach to maximise visibility.
-
SEO and Keyword Optimisation: Armstrong Health integrated UGC content to boost search engine rankings, focusing on high-impact keywords related to food sensitivity and diagnostic testing.
Results
Results
With a strategic approach to UGC, Armstrong Health achieved substantial improvements across all key performance areas:
-
Increased Engagement:
-
23% increase in website interactions, driven by authentic video content.
-
32% rise in social media shares, reflecting the appeal and shareability of the UGC videos.
-
-
Enhanced Credibility:
-
Customer confidence grew by 40% as a result of the authentic stories shared in the videos.
-
-
Expanded Reach and Conversions:
-
UGC videos garnered 581,037 views and achieved a 17% conversion rate, driving a significant surge in sales.
-
-
SEO Impact:
-
The UGC strategy led to a 28% increase in organic traffic from UGC-related keywords, improving Armstrong Health’s search engine visibility.
-
Other Success Stories
Other Success Stories
Let’s Grow Your Business Together
Whether you’re looking to boost your brand visibility, increase your online sales, or improve customer retention, we have the expertise to make it happen. Let us help you drive traffic, convert visitors, and scale your eCommerce brand effectively.
Contact us today for a free consultation, and let's start your growth journey.
