Packaging Design for Lyfe Linez

Background:

Lyfe Linez is a new sports drink brand that was launched at the end of 2021. The brand aims to provide a range of functional drinks to support an active and healthy lifestyle. Their first product, Hydro OG, was well-received in the market, and the brand is now planning to launch its second product, Hydro Fuel, a clean energy drink. Lyfe Linez approached our marketing agency to design the packaging for their products.

Challenge:

The challenge was to create packaging designs that would appeal to Lyfe Linez's target audience, which comprises fitness enthusiasts, athletes, and health-conscious individuals. The packaging design needed to be visually appealing and convey the brand's message of healthy living and active lifestyle.

Solution:

Our team of designers started by conducting extensive research on the target audience, competitors, and industry trends. They came up with several design concepts that were presented to the client. The client chose a design that was modern, sleek, and sporty.

For Hydro OG, our team created a packaging design that incorporated bold typography and vibrant colours to convey a sense of energy and vitality. The product was packaged in a white tub with an eye-catching label, featuring bright colours, a liquid inspired pattern to represent hydration, and holographic highlights to make it stand out.

For Hydro Fuel, our team went with a design that had a similar bright colour scheme, however a simpler design. The label prominently displayed the brand logo and key benefits, along with a bold background pattern.

For the single-serve sachets, our team created a design that was convenient and easy to use. The sachets were packaged in a bright, eye-catching box, inspired by the Hydro Fuel & Hydro OG tub designs.

Results:

The packaging designs for Lyfe Linez's products were well-received by the client and the target audience. The Hydro OG product has been taken on by a number of retailers and has received incredibly positive feedback in the first year. The Hydro Fuel packaging received positive feedback from social media, and the client is looking forward to launching this along with the single-serve sachets this year.

Conclusion:

Our marketing agency successfully designed packaging for Lyfe Linez's product range that appealed to the brand's target audience and conveyed its message of healthy living and active lifestyle. The designs were bright, colourful and modern, and successfully differentiated the brand from its competitors. The packaging designs contributed to the successful launch of Lyfe Linez's products and helped the brand gain a foothold in a competitive market.

We have now also commenced designing potential future products, which include a breakfast bar, porridge pots, and sustainable packaging for individual servings.