How Evolution Media Helped Loop8 Unlock Success on TikTok Shop
Driving visibility, engagement, and exceptional sales growth with a strategic TikTok Shop approach.
7.47
ROAS on TikTok Shop
260%
Increase in Sales on TikTok Shop
The Brand
The Brand
Loop8 is a young, UK-based company founded by three IT industry veterans with over 30 years of combined experience. Specialising in the refurbishment and resale of IT hardware such as laptops, desktops, tablets, and monitors, Loop8 prides itself on delivering high-quality, sustainable tech solutions at affordable prices.
Despite their expertise in IT hardware, Loop8 faced challenges establishing a foothold on TikTok Shop and unlocking its potential for driving sales and brand visibility.
The Challenge
The Challenge
Loop8’s foray into TikTok Shop presented several obstacles:
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Zero Sales: Their TikTok Shop had not generated any revenue.
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Low Engagement: Visibility on TikTok was minimal, and existing content wasn’t resonating with the platform’s audience.
With no traction, Loop8 needed a fresh strategy to leverage TikTok’s unique potential for e-commerce growth.
Our Solution
Our Solution
To overcome these challenges, Evolution Media developed a tailored TikTok Shop strategy for Loop8:
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Product Listings:
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Ensured all Loop8’s refurbished IT hardware products were listed on TikTok Shop with compelling descriptions and visuals optimised for the platform.
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Video Content Creation:
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Produced authentic and relatable videos featuring Loop8’s team members discussing products, their prices, and the value they offered.
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These videos showcased a behind-the-scenes look at the team, creating a personal connection with viewers.
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TikTok Ads:
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Leveraged TikTok Ad Manager to promote the team’s product videos to relevant audiences, targeting potential customers based on their interests and engagement behaviours.
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Tested multiple ad formats, including short video ads, to determine the most effective approach.
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Through these efforts, Loop8 was able to combine the power of organic and paid content to maximise visibility and conversions.
Results
Results
The TikTok Shop strategy delivered remarkable results for Loop8:
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7.47x ROAS:
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TikTok Shop ads drove exceptional returns on ad spend, demonstrating the platform’s potential to generate sales for refurbished IT products.
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260% Increase in Sales:
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TikTok Shop sales skyrocketed, showcasing the campaign’s effectiveness in driving conversions.
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Improved Visibility and Engagement:
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The team-focused video content resonated with TikTok’s audience, increasing brand awareness and engagement metrics across the platform.
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Through a focused and authentic approach, Loop8 transformed its TikTok Shop performance and established a solid foundation for future growth.
Conclusion
Conclusion
With the right combination of engaging content and a strategic ad campaign, Loop8 overcame its initial challenges on TikTok Shop and achieved outstanding results. This case study demonstrates how aligning creative content with platform-specific strategies can drive visibility, engagement, and exceptional ROI—even for highly specialised businesses like IT hardware refurbishment.
Other Success Stories
Other Success Stories
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