How Evolution Media Drove Exceptional Growth for Nutristore
Boosting revenue, customer engagement, and brand awareness with a strategic, multi-channel approach.
266.88%
Increase in PPC Revenue (April - June)
450%
Sales Growth on Website in the Last 12 Months
4.72
ROAS from Meta Campaigns
The Brand
The Brand
Nutristore, a fast-growing online retailer in the health and wellness industry, aimed to increase online sales and build a stronger brand presence. With a high-quality product range but limited visibility, Nutristore partnered with Evo Media to develop a powerful digital strategy focused on scaling revenue and driving customer engagement.
The Challenge
The Challenge
Despite offering quality products, Nutristore faced several hurdles in achieving sustainable growth:
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Difficulty driving conversions via Meta and Google Ads.
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Low traffic and brand awareness.
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Limited returning customer rates.
Our Solution
Our Solution
Evolution Media developed an integrated digital marketing plan to address these challenges. Our approach focused on strategic ad campaigns, modernising Nutristore’s website, and boosting customer loyalty through email offers.
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Meta Campaign Strategy: We structured the ads into funnel stages (awareness, consideration, and conversion), targeting different audience segments with a mix of engaging creatives, including images, shopping carousels, and videos. In October 2024 alone, a focused Meta ad campaign achieved a ROAS of 4.72 within 30 days.
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PPC (Google) Strategy: We implemented a completely new Google Ads structure, setting up shopping ads and adding new keywords to capture high-intent traffic. This new structure led to a 266.88% increase in PPC-driven revenue from April to June.
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Website Modernisation & Email Campaigns: To increase conversions, we refreshed Nutristore’s website, making it more modern and user-friendly. Additionally, targeted email campaigns with exclusive offers boosted returning customer rates to between 30-40% over the last three months.
Results
Results
With Evolution Media’s data-driven approach, Nutristore achieved outstanding growth across key performance areas:
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PPC (Google) Results:
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266.88% increase in revenue (April - June).
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Total order growth of 361% over the last year.
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Conversion rate increased to 2.04%, reflecting a 276% improvement.
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Meta Ads (October 2024):
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One brand-focused sale campaign achieved a ROAS of 4.72 in just 30 days.
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Website Sales and Traffic:
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450% growth in website sales over the last 12 months.
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Improved customer retention, with returning customers now between 30-40%.
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Through a multi-channel approach, including Meta and PPC retargeting campaigns alongside website and email enhancements, Evo Media successfully scaled Nutristore’s growth and helped establish it as a leading player in its market.
Other Success Stories
Other Success Stories
Let’s Grow Your Business Together
Whether you’re looking to boost your brand visibility, increase your online sales, or improve customer retention, we have the expertise to make it happen. Let us help you drive traffic, convert visitors, and scale your eCommerce brand effectively.
Contact us today for a free consultation, and let's start your growth journey.
