Achieving Remarkable Growth Through Digital Marketing
26%
decrease in overall
PPC spend
year-on-year
50%
increase in
Sales Revenue
year-on-year
101%
increase in ROAS
(return-on-ad-spend)
year-on-year
Overview
Overview
This case study revolves around a retailer specialising in a diverse range of products. Launched in 2019 amid challenging circumstances, the retailer sought the expertise of a PPC specialist to create a tailored digital marketing strategy. As a prominent player in the e-commerce landscape, the retailer faced stiff competition and aimed to increase website traffic, improve conversion rates, and maximize Return on Investment (ROI) through PPC advertising. Our goal was to develop a customized approach to help them stand out in their industry.Our team of PPC experts conducted a thorough analysis of the retailer's business goals, target audience, and competitors to craft a comprehensive strategy capable of consistently delivering the desired return on ad spend (ROAS).
Approach
Approach
Google Shopping Campaigns
We designed and executed an extensive Google Shopping campaign structure that consistently achieved the desired ROAS.
High-Intent Search
By analysing Search Term Reports, we pinpointed high-intent traffic and adjusted bidding strategies accordingly.
Optimized Bidding Strategies
We conducted experiments with various bidding strategies to ensure precise ad visibility to the right audience at the right time.
Platform Expansion
Expanding the initial Google Ads efforts to other platforms broadened the retailer's reach while maintaining the desired ROAS.
Results
Results
In conclusion, our PPC strategy implementation for the retailer yielded remarkable results.
-
26% decrease in overall PPC spend year-on-year
-
50% increase in Sales Revenue year-on-year
-
101% increase in ROAS (return-on-ad-spend) year-on-year
Through meticulous planning, strategic keyword selection, compelling ad copy, and continuous optimisation, we achieved outstanding outcomes that directly impacted the company's financial performance.
The retailer has experienced significant growth, leading to the introduction of additional brands and product lines.
Our collaboration has resulted in profitable, sustainable campaigns across various platforms, including Google Search, Google Shopping, Microsoft Ads, and Meta Ads.
Other Success Stories
Other Success Stories
Let’s Grow Your Business Together
Whether you’re looking to boost your brand visibility, increase your online sales, or improve customer retention, we have the expertise to make it happen. Let us help you drive traffic, convert visitors, and scale your eCommerce brand effectively.
Contact us today for a free consultation, and let's start your growth journey.
