Google Ads - PPC
Google remains the go-to search engine for most consumers, making it a vital channel for driving high-quality traffic to your website. Our Google Ads services capture customers at every stage of their journey - whether they’re actively searching for your brand or discovering it for the first time through engaging display and video content across Google’s network.
We prioritise maximising your return on ad spend (ROAS) by not just targeting high-intent keywords but also leveraging the full suite of campaign types. We tailor strategies to your objectives, ensuring formats work together to drive measurable results, from B2B and B2C lead generation to revenue growth, brand awareness, and website traffic.
Our Google Ads Process
Our Google Ads Process
Business Strategy Call
We take the time to understand your business goals and objectives.
Audit & Analysis
We audit your existing account (or create a new one) and uncover opportunities for improvement, including optimal account structure.
Action & Optimisation
We implement changes, build campaigns, and continuously monitor and refine performance.
Detailed Reporting
We provide monthly performance reports and regular insights, so you always know your return on investment.
We deliver paid media campaigns that put your brand in front of your audience at the perfect time, with persuasive messaging and powerful content.
Google Ads – Overview
Google Ads – Overview
Keyword Research & Competitor Analysis
We identify the most relevant and cost-effective keywords with the right level of search volume to drive conversions. Using advanced tools, we also analyse competitor ads to uncover opportunities and refine your strategy.
Ad Creation & Copy Testing
Our team writes compelling ad copy that grabs attention and encourages clicks. We use Google’s algorithm to dynamically test which copy, headlines, and calls-to-action (CTAs) perform best.
Campaign Types
Google Ads is much more than just Search campaigns. Today, Google’s platform includes Search, Video, Shopping, Performance Max, and more - making it a versatile tool every brand can benefit from. We’ll launch the most appropriate campaign types for your business.
Conversion Goals & Tracking
Whether your goals are revenue growth, lead form submissions, store visits, or phone calls, we set up accurate conversion tracking through tools such as Google Tag Manager and Google Analytics 4. This ensures we continuously optimise against your objectives.
Success Stories
Success Stories
Related Services
Related Services
Download Our Free Google Ads Keyword Research Guide or Book a Call
Download Our Free Google Ads Keyword Research Guide or Book a Call
Fill in the form to download our free Google Ads Keyword Research Guide
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Learn research techniques
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Better understand keywords
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