Tom Nation: Smarter Sales, From Cold Calls to Closing Deals | Episode 10

In this episode, we’re joined by Tom Nation, better known as the “Prospecting Ninja”, to dive into the world of modern sales. Representing Sandler, a global sales consultancy with over 50 years of history, Tom shares how sales has shifted from pushy tactics to psychology-driven conversations that actually work. We get into: Why the old-school hard sell is dead The Sandler methodology and how it adapts to today’s buyer Sales and marketing why they should work together, not against each other How tech like HubSpot and even AI is reshaping the sales process The mindset shifts every salesperson needs for long-term success 🎧 Listen and subscribe for more insights from the people building businesses, brands, and communities. #BehindTheBrands #SalesTraining #BusinessGrowth #Prospecting #Sandler #SalesStrategy #MarketingAndSales #Entrepreneurship #B2B