Website Update for Substance Digital Media
266.88%
Increase in PPC Revenue (April - June)
450%
Sales Growth on Website in the Last 12 Months
4.72
ROAS from Meta Campaigns
Overview
Overview
Substance Vinyl Materials, a leading provider of high-quality vinyl materials, approached Evolution Media with the goal of enhancing their online presence and improving the user experience on their website. Evolution Media successfully executed a comprehensive website update, focusing on three key areas: updating the Shopify theme, aligning the branding with the current brand image, and implementing a user-friendly mega menu.
The Challenge
The Challenge
Despite offering quality products, Nutristore faced several hurdles in achieving sustainable growth:
-
Difficulty driving conversions via Meta and Google Ads.
-
Low traffic and brand awareness.
-
Limited returning customer rates.
Our Solution
Our Solution
-
Updated Shopify Theme: Evolution Media recognized the importance of a visually appealing and functional website theme for Substance Vinyl Materials. They meticulously analysed the client's requirements and updated their Shopify theme to improve the overall browsing experience. The new theme not only improved the website's aesthetics but also optimised its performance, ensuring faster page loading times and a seamless shopping experience for users.
-
Branding Update: To strengthen Substance's brand image and create a cohesive online presence, Evolution Media implemented an updated branding strategy. The agency carefully considered the client's target audience, market positioning, and desired brand perception. By incorporating the brand's colour palette, typography, and imagery consistently throughout the website, Evo Media successfully created a visually appealing and recognisable online identity for Substance.
-
Mega Menu Implementation: Recognising the importance of intuitive navigation and enhanced browsing capabilities, Evolution Media introduced a mega menu system to Substance's website. The mega menu allowed for a streamlined and organised presentation of product categories, enabling visitors to browse and access desired vinyl materials with ease. By incorporating intuitive dropdowns, featured products, and dynamic visuals, Evo Media ensured that customers could navigate the website effortlessly and quickly find the products they were looking for.
Results
Results
The collaboration between Evolution Media and Substance resulted in a highly successful website update, providing numerous benefits for the client:
-
Improved User Experience: The updated website theme, aligned branding, and user-friendly mega menu significantly improved the overall user experience. Customers can now navigate the website effortlessly, find products quickly, and enjoy a visually appealing interface.
-
Increased Conversion Rates: The enhanced user experience and improved aesthetics of the website have contributed to increased conversion rates for Substance. Customers are more likely to engage with the website, browse through products, and complete purchases.
-
Enhanced Brand Image: The cohesive branding strategy implemented by Evo Media has helped Substance Vinyl Materials strengthen its brand image. The updated visual identity reflects the professionalism, quality, and reliability that Substance represents.
Conclusion: Evolution Media's collaboration with Substance resulted in a successful website update project. By focusing on updating the Shopify theme, aligning the branding, and implementing a user-friendly mega menu, Evolution Media significantly improved the overall user experience and enhanced Substance's online presence. The website now showcases a modern design, intuitive navigation, and a visually cohesive representation of the brand. These improvements have positively impacted customer engagement, conversion rates, and the overall perception of Substance as a trusted provider of vinyl materials.
Other Success Stories
Other Success Stories
Let’s Grow Your Business Together
Whether you’re looking to boost your brand visibility, increase your online sales, or improve customer retention, we have the expertise to make it happen. Let us help you drive traffic, convert visitors, and scale your eCommerce brand effectively.
Contact us today for a free consultation, and let's start your growth journey.
