Barbacoa Outdoor Kitchen Showcase
350+
Leads generated, averaging at 1+ Leads per day
£27.61
Cost Per Lead,
especially low for the industry and platform
480,000+
Impressions generated, averaging at 1450+ Impressions per day
23%
Increase in Website Interactions
32%
Growth in Social Media Shares
17%
Conversion Rate from UGC Videos
Overview
Overview
Barbacoa specialises in high-end outdoor kitchen installations. Evolution Media was commissioned to film a premium content package at a customer property featuring a newly installed large outdoor cooking space with multiple cooking options and a range of additional extras to maximise the use throughout the year.
The Challenge
The Challenge
Barbacoa required polished visuals that highlighted the craftsmanship, materials, and functionality of the installation. Shooting on-location with key interviews with differing schedules meant working with:
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Changing weather conditions
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Tight outdoor angles
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Reflective surfaces and stainless steel
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Maintaining a luxury, aspirational look
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Time management
Our Approach:
Our Approach:
We structured the shoot around:
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Wide cinematic reveals of the full kitchen layout
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Close-up detail shots capturing textures, finishes, and appliances
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Live cooking with the woodfire pizza oven
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Interviews with the customer, the client (Barbacoa) the material designer
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Drone content to capture the scale of the outdoor kitchen installation
Creative Direction
High-end, architectural, aspirational.
We used:
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Slow gimbal camera movements
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Interactive pieces to camera making use of the different elements of the outdoor kitchen setup
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Clean compositions
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Staged setup shots of the space being use as intended
The intention was to make the installation feel like a desirable lifestyle investment rather than simply a product. Selling the emotional impact of using the space. Similar to holiday style content.
Content Delivered
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Hero brand film
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Short-form social reels
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Detail-focused edit
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Customer testimonial
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Photography package
Results
Results
The content elevated Barbacoa’s online presence and provided them with strong visual material for paid media campaigns, website content, and client proposals through a substantially documented existing case study.
Since launching, the ads using the creative from the West Sussex shoot generated 71 Leads at a Cost per Lead of £13.57, which is very low considering the value of a converted lead for Barbacoa. (Full outdoor kitchen installation) 52K Impressions generated and over 1.5K Clicks.
Future Scope
Expansion into:
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More installation showcases
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