Church Castle: Greenscreen + Teleprompter TV Performance
350+
Leads generated, averaging at 1+ Leads per day
£27.61
Cost Per Lead,
especially low for the industry and platform
480,000+
Impressions generated, averaging at 1450+ Impressions per day
23%
Increase in Website Interactions
32%
Growth in Social Media Shares
17%
Conversion Rate from UGC Videos
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Overview
Overview
Church Castle partnered with Evolution Media to produce greenscreen-based, teleprompter-led performance content for a scheduled TV AD broadcast. The project required absolute precision to match the timing and structure of the final TV slot.
The Challenge
The Challenge
The client needed:
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A timed-to-the-second performance.
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Controlled delivery using a teleprompter.
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Clean greenscreen footage suitable for keying for broadcast television.
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A smooth experience for on-camera talent for the best performance possible.
Technical accuracy was critical. Pacing, framing, chroma lighting, and script timing all needed to be flawless.
Our Approach:
Our Approach:
We built a controlled studio environment with:
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Full greenscreen backdrop and even lighting
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Teleprompter setup to maintain natural eye-line
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Multiple-paced read-throughs to lock timing
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Lighting matched to the expected composite background
We directed the talent through several takes, maintaining consistency and performance confidence.
Creative Direction
The goal was clean, broadcast-ready professionalism:
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Crisp keyable edges
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Balanced skin tones
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Smooth, assured delivery
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Simple but engaging framing
Content Delivered
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Broadcast-ready greenscreen performance video
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Clean plates for compositor
Results
Results
The final content slotted seamlessly into the broadcast framework and was delivered on a tight schedule. Talent feedback highlighted how supported they felt throughout the process.
Future Scope
Potential future work includes:
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More teleprompter-led brand communications
Other Success Stories
Other Success Stories
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