Jarapa Airbnb Lifestyle Shoot
350+
Leads generated, averaging at 1+ Leads per day
£27.61
Cost Per Lead,
especially low for the industry and platform
480,000+
Impressions generated, averaging at 1450+ Impressions per day
23%
Increase in Website Interactions
32%
Growth in Social Media Shares
17%
Conversion Rate from UGC Videos
Overview
Overview
Jarapa is a sustainable homeware brand specialising in recycled glass and eco-friendly interiors. They commissioned Evolution Media to produce a full lifestyle content package inside a characterful Airbnb property, designed to showcase Jarapa products in real-world settings. Something that was missing from the portfolio.
The Challenge
The Challenge
Jarapa had previously relied on product-only imagery. They needed warm, authentic lifestyle content that demonstrated how their items fit into real homes. Tone, texture, ambience, and emotional use cases.
The Airbnb space had a natural, refined style but tight shooting areas, requiring creative framing and efficient production as we worked our way through the property.
Our Approach:
Our Approach:
We designed a 3-day lifestyle photography + Video shoot that covered:
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Staged product scenes around the property (glassware, textiles, lighting).
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Natural-light cinematics for premium visual feel.
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Detail-focused macro shots to emphasise craftsmanship.
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Hero-room captures to illustrate how products elevate an interior.
We worked closely with Jarapa’s owner, Stuart, to ensure the captured content accurately reflected their ethos of recycled, sustainable quality.
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Creative Direction
Warm, aspirational, eco-conscious.
We leaned into:
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Natural textures and soft movement
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Slow sweeping shots
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Neutral colour palettes
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Clean, minimal compositions that let the products speak
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Content Delivered
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Lifestyle brand film
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Photography set for ecommerce + social
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Behind-the-scenes stills for Jarapa PR
Results
Results
The content gave Jarapa a full library of high-quality visuals to use across the website, catalogue, wholesale outreach, and social platforms. It also marked their shift toward lifestyle-led branding.
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Since launching the new creative theres been a 40.7% uplift in CTR compared to the period before and at the low cost per purchase of £14.82.
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A big visual transformation for the brand across all channels. Including the paid media that Evolution Media manages.
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Future Scope
Upcoming plans include:
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A new spring/Summer content shoot in a new location.
Let’s Grow Your Business Together
Whether you’re looking to boost your brand visibility, increase your online sales, or improve customer retention, we have the expertise to make it happen. Let us help you drive traffic, convert visitors, and scale your eCommerce brand effectively.
Contact us today for a free consultation, and let's start your growth journey.
