How Prof & Doc Increased Amazon Revenue by 559%
559%
increase in Amazon revenue in the first month
46%
increase in ROAS in the first month
4
key areas transformed across Amazon: Advertising, Storefront, A+ Content & Creative
Overview
Overview
Prof & Doc is a skincare brand which uses watercress in its products. We were tasked with filming their products and story, whilst taking over their struggling Amazon Advertising account.
The challenge wasn’t simply to create more content or increase ad spend. We needed to build a stronger brand presence on Amazon and create the foundations for sustainable growth, from how customers discovered Prof & Doc, through to the content they saw when they landed on a product page.
The Goal
The Goal
Their goals were to build up a bank of content that could be used across multiple channels, whilst getting their Amazon account into a position where it could scale and start generating consistent sales.
To do this, we needed to bring together creative, brand positioning and performance marketing, making sure that the content and advertising strategy worked together to improve the overall customer journey.
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Our Approach
Our Approach
Content:
We shot a range of content to be used across multiple platforms, including founder talking-head videos, product videos and brand films.
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The visual style of the Prof & Doc encapulating the use of Watercress as a visual motif needed to be a key part of the content created. Hero shots incorpating the plant, along with hyper detailed macro content was used to empower the natural componant of the products.
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The product videos were used to enhance the Amazon product listings and visually persuade users to buy. Customers could see the products being used, understand their quality and get a better feel for the brand before making a purchase.
This was particularly important for Prof & Doc as a growing brand with fewer reviews than many of the established names competing within the skincare category. High-quality content helped to build trust, communicate the quality of the products and give potential customers more reasons to buy.
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We also created content with flexibility in mind, giving Prof & Doc a bank of assets that could be repurposed across Amazon, social media and other digital channels. This meant the investment in content could support both immediate Amazon activity and the wider growth of the brand.
Amazon Advertising
We started by auditing the existing account, looking at product listing health, advertising campaign setup and historical performance data.
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From this, we identified a number of opportunities for improvement and developed a new multi-layered campaign structure designed to put Prof & Doc's products in front of the right users at the right stage of their buying journey.
The strategy combined campaigns designed to capture existing demand with campaigns designed to create new demand and introduce the brand to relevant shoppers.
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The structure included a carefully selected mix of Sponsored Product and Sponsored Brand campaigns. We used Manual targeting, utilising Phrase and Exact keyword match types alongside Product Targeting.
We also used Automatic targeting across Close, Loose, Substitutes and Complements. This allowed us to gather additional data around how Amazon was matching the products to shoppers, whilst giving the account opportunities to discover new relevant search terms and products to target.
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Rather than treating the advertising account as a set-and-forget activity, the new structure gave us a stronger foundation to monitor performance, identify opportunities and continually optimise towards profitable growth.
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Storefront
We designed and built Prof & Doc's Amazon Storefront to give the brand a dedicated space within Amazon.
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This allowed us to use Sponsored Brand campaigns to drive customers to an aesthetically designed destination showcasing the Face & Body range, rather than sending every customer directly to an individual product page.
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The Storefront also gave us more control over how the brand was presented. We could tell the Prof & Doc story, showcase different product ranges and create a more cohesive shopping experience.
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For a growing skincare brand, this additional layer of brand presentation was important in helping Prof & Doc look established and credible when competing alongside much larger brands.
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A+ Content
We created Prof & Doc's A+ Content for each of their product listings, using the additional space to communicate the brand story, product benefits and key USPs in a more engaging way.
One of the key goals was to educate Amazon customers on what makes Prof & Doc unique which is particularly their use of watercress within their ingredients.
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This gave us an opportunity to communicate more than just what each product does. We could explain what makes the brand different and why customers should consider Prof & Doc amongst a saturated skincare market.
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We also designed infographics for the product listing images and A+ Content, clearly communicating the benefits and USPs of the products whilst helping to tell the brand story visually.
The Outcome
The Outcome
A full suite of fresh content for Prof & Doc.
Content that could be used across Amazon and other marketing channels, giving the brand a bank of high-quality creative assets to build from.
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A refreshed Amazon Storefront with stronger brand authority.
A dedicated destination for Amazon shoppers to discover the Prof & Doc range, understand the brand and explore its products.
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Enhanced product listings designed to build trust and communicate USPs.
Product videos, infographics and A+ Content helped Prof & Doc communicate its story and differentiate its products in a competitive skincare category.
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A multi-layered Amazon Advertising account designed to capture and create demand.
In the first month of activity, compared to the previous four months of account history, ROAS increased by 46% and revenue increased by 559%.
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Solid foundations for continued growth.
We’ve now built the foundations for Prof & Doc to grow from. We’ll continue to optimise the Amazon Advertising campaigns, identifying areas for improvement, testing new opportunities and looking for ways to scale the account sustainably.
Let’s Grow Your Business Together
Whether you’re looking to boost your brand visibility, increase your online sales, or improve customer retention, we have the expertise to make it happen. Let us help you drive traffic, convert visitors, and scale your eCommerce brand effectively.
Contact us today for a free consultation, and let's start your growth journey.
