Rapid Fusion: Lead Generation Soars Through Informative Industry Whitepapers and Effective LinkedIn Advertising
The Challenge
The Challenge
Rapid Fusion’s primary goal was to generate high-quality leads that could fuel their continued growth.
Whilst new to paid advertising, they needed a robust strategy that would establish them as innovators and thought leaders -capturing the attention of potential customers and respected industry peers.
350+
Leads generated, averaging at 1+ Leads per day
£27.61
Cost Per Lead,
especially low for the industry and platform
480,000+
Impressions generated, averaging at 1450+ Impressions per day
Other Success Stories
Other Success Stories
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Our Approach:
Our Approach:
Lead-generating Advertising Campaigns:
After in-depth market analysis, Evolution Media identified the opportunity to create industry-specific whitepapers tailored to the needs and challenges of Rapid Fusion’s target audience.
These whitepapers positioned Rapid Fusion as a trusted knowledge source while showcasing their technology as a practical solution.
LinkedIn Advertising was selected as the best platform due to its professional context and extensive targeting options for reaching senior professionals.
We utilised LinkedIn Lead Gen Forms to streamline conversions - keeping users within the platform for faster completion and higher engagement. This was especially effective because LinkedIn users are often in a discovery mindset, actively seeking new insights, trends and solutions to take their company forward. This Is much more so than on other Social Media platforms.
Standout Content:
Evolution Media conceived & produced ad designs for Rapid Fusion that had a clear call to action, which was to download their whitepaper. Having a strong next step is a vital part of advertising as you help guide a prospect on their journey to taking action.
HubSpot Integration & Lead Nurturing:
The final step in this approach was to ensure that the Leads were nurtured and not forgotten about. This is where we integrated LinkedIn Ads directly with HubSpot CRM, and setup automated email workflows. Those email flows were triggered to send straight after a lead submitted their details, enabling Rapid Fusion to begin building trust and strengthening relationships right from the start.
Results
Results
-
Over 340 Leads generated, averaging at 1+ Leads per day
-
Achieved a Cost Per Lead of £27.61, which is especially low for the industry and platform
-
Increased brand visibility evidenced through reaching 480,000+ Impressions, averaging at 1450+ Impressions per day
-
Enhanced industry credibility and reinforced Rapid Fusion’s position as a market leader
Rapid Fusion have also collaborated with Evolution Media to elevate their brand presence with high impact video content, for the full story click here
Overview
Overview
Rapid Fusion, a leader in Large-Format Robotic 3D Printing and Pellet Extrusion Solutions, partnered with Evolution Media to grow their brand and reach new customers in key industries.