SMRRF 2026
Event Media Partnership
Overview
Overview
The Sanjay Mortimer RepRap Festival (SMRRF) is one of the UK’s most unique technology and maker-focused events, bringing together the global 3D printing and engineering community under one roof. Built around innovation, collaboration, and inclusivity, the event celebrates grassroots engineering culture while raising awareness and support for neurodivergent young people in STEM through the Sanjay Mortimer Foundation.
Evolution Media joined SMRRF 2026 as the official media partner, delivering full-scale event coverage across the weekend. Our role extended far beyond simply documenting the event. We were tasked with creating a long-term content library that could support future fundraising, exhibitor outreach, online engagement, and year-round promotion of both the festival and the foundation’s mission.
Across two packed event days, we captured everything from keynote speakers and live demonstrations to exhibitor interviews, beneficiary stories, and high-energy community moments that showcased the true atmosphere of the event.
The Challenge
The Challenge
SMRRF is unlike a traditional conference or exhibition. The event combines hobbyist makers, international engineering brands, industry professionals, students, creators, educators, and charity initiatives all within one fast-moving environment.
The scale and pace of the event created several production challenges. Multiple activations were happening simultaneously across a large venue, with keynote talks, exhibitor demonstrations, interviews, networking, and stage sessions all taking place throughout the day.
Alongside capturing the atmosphere of the event itself, the content also needed to serve several long-term purposes:
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Promote future exhibitor sign-ups
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Support fundraising initiatives
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Showcase the impact of the Sanjay Mortimer Foundation
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Preserve stage talks and educational content for future online access
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Create engaging social-first content for year-round use
Careful planning and flexible on-the-ground production were essential to ensure nothing important was missed.
Our Approach:
Our Approach:
Evolution Media operated as the full event media partner across the weekend.
Wes led overall event coverage, interviews, and creative direction, while second shooter Llew focused heavily on stage coverage and speaker sessions to ensure every keynote and presentation was captured cleanly for future online access.
Our coverage strategy split the weekend into two clear objectives:
Day One
Focused on capturing the scale, atmosphere, energy, and community of the event itself. This included:
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General event coverage
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Crowd interactions
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Exhibitor showcases
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Live demonstrations
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Community moments
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Stage sessions and keynote talks
Day Two
Focused more heavily on storytelling and long-term promotional content, including:
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Exhibitor interviews
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Charity and foundation messaging
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Beneficiary stories
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Sponsor-focused content
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Community testimonials
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Educational and STEM-focused narratives
This approach allowed us to balance fast-paced event coverage with more intentional documentary-style storytelling throughout the weekend.
Creative Direction
Creative Direction
Our creative direction centred around authenticity, innovation, and human connection.
Rather than presenting SMRRF as a traditional trade event, we wanted the content to reflect the unique culture surrounding the maker and engineering community. The visuals focused heavily on genuine interactions, hands-on creativity, and the passion shared between exhibitors, hobbyists, and students alike.
A major part of the storytelling also focused on the mission behind the Sanjay Mortimer Foundation. Through beneficiary interviews and community testimonials, we aimed to show the real-world impact the foundation has on neurodivergent young people pursuing careers and opportunities within STEM.
Key creative focuses included:
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Capturing the grassroots spirit of the maker community
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Showcasing the mix of hobbyist creativity and industrial innovation
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Highlighting the international nature of the event
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Documenting meaningful exhibitor interactions
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Creating emotional storytelling around the charity’s mission
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Producing versatile content for future fundraising and marketing use
Content Delivered
Content Delivered
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Main Event Aftermovie
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Exhibitor Promotional Film
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Beneficiary Story Film
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Social Media Reels
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Exhibitor Interviews
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Sponsor-Focused Edits
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Full Stage and Speaker Coverage
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Keynote Presentation Archives for Online Access
Results
Results
The content produced during SMRRF 2026 created a strong long-term media library that can now be used across future event promotion, fundraising campaigns, exhibitor outreach, and educational initiatives.
The event team were extremely positive about the final coverage, particularly around how effectively the content captured both the atmosphere of the festival and the deeper purpose behind the foundation.
Feedback included:
“OMG! That is amazing.”
“Wow. Gosh, this made my day.”
“This is brilliant, really great work.”
The combination of cinematic event coverage, authentic storytelling, and educational documentation has positioned the content to continue delivering value well beyond the event weekend itself.
Future Scope
Future Scope
Following the success of SMRRF 2026, there is strong potential to expand coverage even further in future years.
Future opportunities include:
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Expanded multi-camera coverage
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Increased social-first content production
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Presenter-led event coverage
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Dedicated exhibitor spotlight content
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More in-depth beneficiary storytelling
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Enhanced livestream integration
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Additional educational and workshop coverage
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Year-round fundraising and promotional content support
As the event continues to grow internationally, the goal will be to scale production alongside it while continuing to preserve the authentic community spirit that makes SMRRF unique.
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