Driving High-Intent Sales for Spiral Graphics with a Multi-Layered Google Ads Strategy
3.8
ROAS in last 6 months
34%
uplift in revenue
2M+
Impressions
Overview
Overview
Spiral Graphics is a leading supplier of premium motocross, enduro and off-road graphics kits, serving riders across the UK and internationally. With an extensive catalogue of bike-specific graphics and a customer base that ranges from first-time buyers to loyal returning riders, Google plays a vital role in helping the business connect with customers ready to purchase.
For an ecommerce business selling specialist products, appearing in the right place at the right time can make all the difference. That's why a well-structured Google Ads strategy is such an important part of driving sustainable online sales.
The Challenge
The Challenge
The motocross graphics market is highly competitive, with customers searching in a variety of ways. Some riders know exactly which graphics kit they're looking for, others search by bike model or manufacturer, while many compare different suppliers before deciding where to purchase. No single Google Ads campaign can effectively capture every one of these opportunities.
To consistently generate sales, an ecommerce account needs to be visible across multiple Google platforms, ensuring products appear whether customers are actively searching, comparing options or discovering new brands.
For Spiral Graphics, this meant continuing to develop a Google Ads strategy that could support long-term growth while reaching customers across both the UK and international markets.
Our Approach
Our Approach
Rather than focusing on one campaign type, we used a combination of Google Ads campaigns, each designed to support a different stage of the customer journey.
Search campaigns help capture riders with high purchase intent, whether they're searching for a specific graphics kit, a particular bike brand or the Spiral Graphics brand itself. These campaigns ensure the business is visible when customers are actively looking to make a purchase.
Shopping campaigns place products directly within Google's Shopping results, allowing customers to view product imagery, pricing and key information before they even visit the website. For a visually driven product like motocross graphics kits, this is an important way of standing out from competitors.
Alongside these, Performance Max campaigns extend visibility across Google's wider network, including YouTube, Discover, Display and Gmail. Rather than relying solely on keyword searches, they help identify additional opportunities to reach customers throughout their online journey.
Each campaign type has a different role, but together they create a more balanced strategy that helps maximise visibility and capture demand wherever it exists.
Results
Results
By taking a multi-campaign approach, Spiral Graphics benefits from a Google Ads account that's designed to support ecommerce growth across multiple touchpoints. Instead of relying on a single campaign to deliver results, the account is positioned to reach customers who are ready to buy, showcase products visually during the research phase, and generate additional opportunities through Google's wider advertising network.
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This approach has helped Spiral Graphics deliver significant revenue growth while maintaining a positive 3.8 ROAS over the past six months. Wider metrics such as reaching over 2M Impressions highlight the importance of layered campaigns that not only drive sales but also raise awareness and push the brands reach to multiple platforms.
Whether you're launching Google Ads for the first time or looking to improve an existing account, building a strategy that reflects the full customer journey is key to driving consistent, long-term ecommerce sales.
Let’s Grow Your Business Together
Whether you’re looking to boost your brand visibility, increase your online sales, or improve customer retention, we have the expertise to make it happen. Let us help you drive traffic, convert visitors, and scale your eCommerce brand effectively.
Contact us today for a free consultation, and let's start your growth journey.
