Best Practices for Hiring a Facebook Advertising Agency

Putting funding behind Facebook advertising can quickly turn into a waste if it's not done right. While it's easy to hit boost on a post or launch a basic ad, making real progress takes more than guesswork and lucky timing. That’s where having a dedicated advertising agency can give you a real advantage. Finding the right one though? That's where the hard part usually begins.

Hiring a Facebook advertising agency is about more than outsourcing the work. It’s about teaming up with people who fully grasp how Facebook Ads work and can shape campaigns that hit real results, whether that's more sales, leads, or brand awareness. If you're based in or around Exeter and want your campaigns tailored, tracked, and improved without wasting time or budget, then knowing what to look for in a good agency is key. It all starts with you, specifically, knowing what you’re trying to achieve.

Identifying Your Goals

Before jumping into talks with any agency, you need to get crystal clear on your goals. Without that, it's like giving someone a car but not telling them where you want to go. Trying to grow a local audience? Looking to increase sales for a seasonal product? Or just trying to get more people to learn your business name? These all need different approaches.

When your goals are clearly set, you're in a stronger position to find an agency that aligns with what you want. It also makes it easier to keep track of progress and results later on since you have something solid to measure against.

Common advertising goals may include:

- Boosting brand awareness in your area or industry

- Bringing more visitors to specific landing pages

- Collecting leads for email marketing

- Getting people to download a service guide or digital offer

- Driving direct sales during a campaign window

Let’s say you're a local business in Exeter and want to promote a summer event. Setting that as the goal helps you explain your needs better to any agency you’re considering. You’re not just saying, "I want more traffic." You're saying, "I want to tell more people near Exeter about this event and get them to book a spot within the next few weeks." That kind of detail changes everything.

Get your goals down before you go agency hunting. Write them out. Be honest about what success would look like for you. It’ll save you time, money, and frustration down the line.

Researching Potential Agencies

Once you're clear on what you need, it’s time to start the search. Don't just go with the first name that pops up or the one that someone casually mentioned over coffee. Do your homework. It’s worth the effort.

Start with their website. Look for real examples of past campaigns, not generic chatter. A visual portfolio with actual ad screenshots and campaign outlines says more than vague words like custom strategy or full-service. Next, read through available client feedback. Online reviews are useful, but so are testimonials listed directly on their site. Check for patterns. Do people mention real business outcomes?

Here are a few things to watch out for as you go through your list:

- Do they focus on Facebook Ads or treat it as a side offering?

- How long have they been managing ad accounts for others?

- Are they familiar with your industry or niche?

- Do they understand audiences in Exeter or anywhere you’re active?

One good way to spot a knowledgeable agency is how they talk about audience targeting and ad creatives. If everything sounds one-size-fits-all or vague, that’s not a great sign. A solid team will be able to explain how they customise campaigns for goals like lead collection, product launches, or event attendance without filling the air with jargon.

Taking the time to really look into each agency means you won’t waste energy later trying to course-correct after a poor match. Keep notes, trust your instincts, and don’t be afraid to move on if an agency dodges your questions or talks in circles. A good partnership starts with trust and clarity. If you don’t feel that upfront, look elsewhere.

Understanding the Services Offered

Once you’ve got a shortlist of potential agencies, it's time to explore the range of services they offer. Most Facebook advertising agencies provide a suite of options, from ad creation to campaign management. Understanding these services can help you select the right match for your needs.

Common services include:

- Ad creation and design: Crafting visuals and copy that grab attention and deliver the message clearly

- Audience targeting: Defining who sees your ads and making sure it's the people who matter

- Performance analysis: Reviewing the ad results to see what’s working and what isn’t

- Campaign management: Daily handling and fine-tuning of ads based on real-time activity and data

It’s useful to find out if an agency provides additional services like analytics and reporting. Regular updates on how your campaigns are performing can offer insight into both wins and what to refine. An agency that promises ongoing campaign management will check results regularly and suggest changes to help keep your ads on track with your goals.

Before you decide, ask if they offer any specialised services for your line of work. For example, a local clothing retailer in Exeter may benefit from footfall-focused promotions. Matching your goals to the services on offer gives you a clearer path to choosing the right fit.

Evaluating Communication and Transparency

A solid partnership relies on open communication and clarity. As you narrow down your choices, pay attention to how agencies interact with you. Are they quick to answer? Do they explain things in a way that makes sense? These are strong signals of a workable relationship.

Clear reporting is another important area. You need to stay informed about how the ads are performing and what’s being done to improve them. Ask if the agency sends regular reports. These should give enough detail to help you see the results of their work, including metrics like engagement levels and click-through rates.

When reviewing their communication style, ask these questions:

- How often will I get updates on my campaign?

- What kind of tools do you use for reporting?

- How do you usually handle sudden changes or updates to strategy?

You want an agency that doesn't just do the work in silence. They should keep you involved in the decisions and give you confidence in the process. The more open and proactive the communication is, the better your long-term partnership will be.

Finding the Perfect Fit For Your Campaigns

Choosing a Facebook advertising agency is a big decision, but it’s one that can lead to great rewards when handled carefully. You’ve got to be clear about your goals, take time to research, understand the services on offer, and be honest about communication expectations.

When all these pieces fit together, you’ll find an agency well equipped to help your business grow through smart and focused campaigns. That means less guesswork, better results, and more time spent doing what matters most to you.

For businesses in Exeter looking to improve their digital performance, having the right team in place can make all the difference. A quality agency won’t just launch your ads — they’ll help shape your message, follow through with clear reporting, and adjust the course when needed to make sure you're always heading in the right direction.

To make the most of your efforts in the online space, consider partnering with a skilled Facebook advertising agency. At EvoMedia, we understand the intricacies of crafting campaigns that truly resonate. By choosing the right team, you ensure your marketing moves are smart and impactful, guiding your business to new heights in Exeter and beyond.