King Billy on Hillbilly Nation & MudBillys | Episode 08
- EvoMedia-1725377614
- 3 days ago
- 1 min read
In this episode of the Behind the Brands Podcast, we’re joined by King Billy, the founder of Hillbilly Nation and creator of the wild off-road movement MudBillys. Prepare for laughs..!
We talk about:
How MudBillys started from a crazy idea with friends
Growing a grassroots community into a festival-scale movement
The chaos, culture and community behind the off-road scene
Tattoos, mullet contests, baked bean eating challenges and why people keep coming back
The future of MudBillys and Hillbilly Nation UK
If you’ve ever wondered how to build a brand that people live and breathe, this episode is for you.
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