Sam West on Building a Creator Brand Through Extreme Challenges | Episode 09

In this episode, we sit down with Sam West, creator of Wild West, to talk about tackling obscure extreme sports in just 7 days. From cheese rolling that went viral to highlining 50m above a quarry, luge boarding at 50mph, and pit bike racing at MudBillys, Sam shares the highs, risks, and what he’s learned along the way. We get into: Why skill beats raw strength, most of the time The Wild West format, day 1 to finale, and why it hooks viewers Highlining over a void, how he trained his brain for exposure Luge boarding, ultra-skate 24h, and the MudBillys pit bike race Filming vs doing, why creators need help when things get dangerous 🎧 Listen and subscribe for more creator and brand stories.