Starting From Scratch: The Story Behind Business Fest SW | Jamie & Gavin | Episode 05

In this episode, Jake sits down with Jamie and Gavin from Four Front Events to talk about what really goes into launching a business expo from scratch. From phone calls over pints to nearly selling out their first event, they share the highs, lows and everything in between of building Business Fest.

They also get into:

• Why integrity in events still matters (and how late deals ruin it for everyone)

• What really happened to the South West’s biggest business show

• How to win over a sceptical crowd after industry trust has been broken

• What makes an event stand out post-Covid

• Why partnerships, pricing and rebook strategy are everything

Whether you're in events, marketing or just love a comeback story, this one’s worth a listen.