Why Content Gets Skipped: Hooks, Habits and the Battle for Attention | Episode 03

In this episode, Jake, Becca and Ece chat about the real challenges of making content that actually holds attention in the age of short-form video. From scroll stopping hooks to visual tricks that work, they dive into what makes a viewer stay, and what sends them packing.

They also explore:

• Why your first 3 seconds matter more than ever

• How TikTok’s shift toward SEO is changing the way we write captions

• What startups can learn from brands like Refy and Coco Cosmetics

• Why Gen Z is winning the content game and what older brands can do about it

• How luxury brands like Jacquemus and LOEWE nailed content that feels casual but converts